[강의 구성 안내]

 Orientation (1:00p.m.~1:30p.m.)

 지난 문화예술 마케팅 아카데미의 주제였던 ‘Art Branding’, ‘ArtFashion’, ‘Art Journalism’을 다시 한 번 되짚어 보고,  지금까지 배운 이론들을 실질적인 아트브랜딩과 아트 마케팅 현장에서 어떻게 적용해 볼 수  있을지 좀 더 심화된 개념을 가지고 이야기해보는 시간을 갖습니다!

Lecture 1.Creative를 광고하다*(2:00p.m.~3:30p.m.)

 By. 제갈현열: 커뮤니케이션 라이터

 마케팅의 꽃!이라 할 수 있는 ‘광고’의 기획전문가가 들려주는 그 생생한 현장!하루에도수 십편씩 쏟아져 나오는광고들 속에서 다양한 취향과 시각을 가진 소비자들의 공통된 관심을 불러일으키기란매우 어렵습니다.박진감 넘치는 광고 현장에서,뛰어난 아이디어와 소비자들의 마음을 읽는 날카로운 감각으로 광고계의 새로운 트랜드를 만들어 나가고 있는 제갈현열 광고 기획 전문가!그 동안 그가 겪고 만들어 온 흥미진진한 광고 현장 경험담과 함께,화려한 공모전의 수상 히스토리까지!광고기획전문가의관점에서  바라보는 문화예술기획의 전반에 대한 이야기를 들어보세요☺

-Break Time 3:30p.m. ~4:00p.m.-

Lecture 2. Creative로 사로잡다* (4:00p.m.~5:30p.m.)

 By. 정해준: JYPEntertainment 사업전략팀

 한류의 물결을 타고   전세계에 급속도로 퍼져나가고 있는 대한민국 엔터테이먼트 시장! 그 활발한 시장의 한가운데 서 있는 엔터테이먼트 인더스트리 전문가를 만나보자! 상상만 해도 유쾌하고 즐거울 것만 같은 연예 엔터테인먼트 안에서 진행되고 있는 사업전략팀의 다양한 프로젝트에서는어떤 일들이 벌어지고 있을까요? 팬들이 원하는아티스트의 상품을 기획, 생산하고, 현재도 직접 아티스트들과 함께 merchandising을 진행하고 있다는 정해준 팀장님!지금까지진행해오신음반과 공연 마케팅,그리고 다양한 매체를 통한 프로모션 작업까지.그 생생한 생중계 현장으로 가보실게요!

Networking및 토론과 커리어 상담 (5:30p.m. ~7:00p.m.)

 ‘Art 기획’에 관심을 가지고 워크샵에  찾아 오신 각기 각색의 참가자 여러분들이 함께 만들어가는 즐거운Networking 시간!알찬 기본기를 바탕으로 아트 브랜딩과 아트 마케팅은 무엇인지 심도 깊은 이야기를 나누어 보고,연사님들께전문 커리어 상담을 받아보세요!